MKTG 525 Week 1 Assignment; Video Analysis

The chosen product is Great Lash Mascara Great Lash Mascara is one of the products manufactured by Maybelline New York, a company which specializes in the production of cosmetics and other makeup products. 1. The target customers for the product are women ranging from the ages of 15 to 35. However, the brand has been appreciated by women from all types of races. The product over the years has therefore been targeted for women across all ages. That is young ladies and career women as well. 2. The target customers, who are women, want a product that enhances their look. The product helps in building longer lashes and makes them look fuller. Many women who are the target customers for mascara want a product that will enhance their beauty and that which they can be able to afford. Women also want a product which will easily fit in a purse so that they can carry it anywhere and use it at any time. They also look for a product which will be sensitive to their eyes as some may be hypoallergic. The customers also a mascara that will last for a long time and one with easy application procedure so that they can do it without consuming so much time. 3. The main competing companies with Maybelline include Avon, Revlon, and Lakme. 4. Yes. The company that produces it has a customer-focused culture. Maybelline has over the years frown to produce mascara for women of all races and colors. Their wide variety of various colors allows any woman from anywhere who wishes the product to find the best suited for her. The Company also makes promotions based on the culture of the target market. This way they make the customers feel part of the company. For instance, an ad which is