HRM 587 Week 3 Course Project; Images Of Change Paper - Fitbit, San Francisco

Company Debrief The company that I am choosing is Fitbit, it is in my everyday life and I have seen many changes 昀椀rst-hand. This company originates in San Francisco they make and sell all sorts of 昀椀tness products for tracking your health and much more. The company began in 2007 and quickly grew with the watch they had that tracked how many steps that you took a day also many other things like your sleep habits, your heart rate, and how many calories you burned that day. Google purchased the company in 2021, but it con琀椀nues to be a great company s琀椀ll standing they generate 700-800 million yearly s琀椀ll. They s琀椀ll “aim to make individual health and overall, wellbeing the main priority (Fitbit).” They also look to make sure the technology they’re o昀昀ering is wearable. Organizational Change In August of 2017 Fitbit went through a big change or transforma琀椀on. They went from being the type of company that only focuses on your 昀椀tness to solely focusing on people’s health and wellbeing. This change was made by not just tracking your 昀椀tness things but also giving you health data while giving you very advanced ways to solve those issues you might have and the intended audience was anyone that cared about their health a lot and wanted to know the things like that going on with their body. They became innova琀椀ve and did not just want to be a company that sells 昀椀tness watches they began crea琀椀ng smart watches and all sorts of things that can track your problems and give you medical level data and answers. This was all to grow and expand their horizon because they felt they were stuck in one spot and wanted to see how that would do. All of the shareholders did not agree but when asked “Why wouldn’t people the stakeholders, so they have more ears for what is going on and not leave in the dark about it and just come to new things. It would build a bigger bond and type of trust with everyone, making them at least have a li琀琀le faith in the new direc琀椀on you are trying to take. Also, with the main change I pointed out being coach, interpreter, and director I also chose all of those because at the same 琀椀me Apple are crea琀椀ng apple watches and things of that sort, so they have a lot of tough compe琀椀琀椀on. You have to push twice as hard because their compe琀椀琀椀on is also above them so they cannot slack, be lazy, or a昀昀ord to make mistakes all change images must be implemented and completed great if not perfect. In Fitbits case everything was not perfect, but it was great enough to stay pro昀椀table and grow as a company even with the compe琀椀琀椀on. In conclusion, I explained a business I use every day and said how they went through a change and how it a昀昀ected them as a company and also customers. I gave my idea on the best change