TECH 460 Module 4 Course Project; Technology Selection and Design - Ritz Carlton Hotel Company
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TECH460 Module 4 Technology Selection and Design Student NameRubric Criteria Total Include problem statement from previous deliverable 10 Identification of two alternative technologies 20 Qualitative analysis of technologies 20 Quantitative analysis of technologies 20 Technology selection and justification 40 High-level design 40 Total 150 Problem Statement Improve Ritz Ritz-Carlton’s check-in and in-room technology so that guests will appreciate a more advanced technological experience. Automate check-in processes Adopt a smarter in-room technology Use predictive analytics to predict customers’ preferences Alternative Technology Approaches Digital and Contactless Options Mobile Apps and Kiosks – use the hotel app to check in and out on your cell phone, digital keys, and head straight to your room, bypassing the front desk. Pre-Arrival Digital Concierge – ability to message the hotel via app or text before arrival to confirm details and get express services upon arrival. Service Oriented Alternatives Personalized Welcome – ability to have a dedicated staff member in the lobby to assist with check-in Flexible/Early Check-in – ability to request early check-in Qualitative Analysis Balance Tech and Touch Instead of replacing staff, digital tools automate mundane tasks (check-in/out), allowing employees to deliver more meaningful, personalized interactions, upholding their service promise Enhancing the Journey The focus is holistic, integrating technology from trip planning to post-stay, ensuring digital touchpoints enrich, rather than detract from, the luxury experience Data-Driven Servic
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